How A Marketing Leader Transformed A 65 Year Old Business Into A Digitally-Savvy Enterprise

The sale of YouTube from a Denny's booth is a fitting way to begin a story about how one of America's most enduring eateries transformed from a digital laggard into a digitally-savvy leader. While most marketing leaders are struggling to increase their digital sophistication, Denny's has enjoyed recent press as an unlikely brand that seems to be leveraging digital better than most. Whether it's tweeting for "America's Diner," or "Building your own Pancakes Challenge," or "Conversations with Cele...